Sunday, August 29, 2004

Ads I Love: Double A Paper

0 mts 30 secs

Click on the image above, and then click on play button once it becomes available.

This ad takes a rather risqué approach that is very unusual for a paper company, though the fact that the company is Dutch does, to some extent, explain it.

The setup is a copy center. A very attractive girl walks in just as a young man gets done with his work, places a reem of Double A paper on a slab and goes out. He does not, of course, leave uncharmed by the captivating lady.

Alone in the copy room, the girl finds that the copier tray does not have the paper she wants. The reems she needs to refill the copier tray are placed too high for her to reach. Thus she climbs up on the copier machine in order to get a reem of Double A paper.

In the meantime, the guy realizes that he made a mistake...copied the wrong papers? left the originals in the room? So he goes back to the copy room.

In the copy room, the hot girl has mounted the copier, and as she is reaching for the reem, she accidentally presses the copy button, and the copier starts printing photocopies of her private area.

Yes, it IS a real ad. Go to and click on "Commercials". Then, of the three images, click on the middle one.

The first commercial at the site is equally breezy, even salacious. I must say, though, that I like the last one even better. A color copier is churning out copies of toasted bread. SUPER: No Jam. VO: Double A Paper: The smoothest paper to go into, and come out of your copier.

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